One of the things I’m working on as a part of my role on the User Engagement Team is the launch and management of a new Firefox Affiliates program. As many of you know, the Spread Firefox affiliates site was taken down a month or two ago. You can read more on why we took it down here .
This situation left us without an affiliates program, without a centralized way for us to encourage visitors to our blogs and websites to download Firefox. With the help of our creative team, localizers and the super-helpful David Boswell, we found a way to host Firefox 4 buttons at http://www.mozilla.org/contribute/buttons/. Almost all of these have been updated to be Firefox buttons without the version number. There are still a bunch of localizations that haven’t been added yet, as we’ve decided to wait until we have a full program up an running again. To everyone who did a localization for the new buttons, thank you for waiting. They’ll be put to use very soon.
Without a full affiliates program, the emptiness is palpable. But it’s also an opportunity. The old affiliates program, while great, was built back in 2004 and the way we communicate and market online has changed in many ways since then. By starting anew we have a chance to take the best features of the old system and build new ones that will make being an affiliate even more fun and rewarding.
To get this process going, we’re hustling to build a skeleton version of this site and launch it in late July — something very basic that we can build something amazing on with your feedback and help. We’re just finishing the wireframing process and will be getting design and development underway very quickly. We’re doing this so quickly so that we have the most basic of systems to work with while we’re coming up great ideas for the future of affiliates.
This new affiliates program will have two key features when it launches. First we’ll be able update and refresh content regularly. This means shiny new buttons for you to share. Next, and most excitingly, we’re going to be localize the entire site. Not just localized buttons, the whole site. This will make it easier for more people in more locales to promote Firefox.
What I’m looking to your help with is what to plan for v2 of this new affiliates program. Since you are people who used the previous system, I have some questions for you:
- What were the features you loved and what were the features you always wanted to have?
- What kinds of campaigns did you enjoy or find effective?
- Are there ways that we can add a game or challenge element to make participating in affiliates more fun?
- If we want to communicate new campaigns or affiliate opportunities to you, how would you prefer we get in touch? E-mail? Alerts within this affiliates system when you’ve logged in?
- Are there any tools, like an image generator or a build-your-own-button creator, that would make l10n and customization better?
- Do you have any thoughts on how we can encourage participation in the affiliates program in a Mozilla fashion (think open, participatory, community-driven)?
I’m hoping to have a couple of irc chats in the next month or two to talk about ideas for v2 of the new affiliates program so stay tuned for times, but please feel free to leave comments and ideas below or send me a note at chelsea [AT] mozilla.com.
One final note before you share your ideas with me: Stats from the old Spread Firefox program will not carry over to the new system. For a variety of reasons, moving that user data isn’t possible. I am, however, working on a thank-you to the superstars of the old system and I hope that you’ll help in creating the new one with me.