There are a lot of variables involved in assembling a program like this. One of the most important of which is the pathway in for potential participants in Join Mozilla. As the program is in it’s infancy, we know that we will be iterating a lot in the coming weeks, months and years. We need to learn about what matters to people who are a part of Join Mozilla, how they like to communicate and what makes them feel like they are a part of this amazing project.
One of the first things people interested in Join Mozilla will experience is the program landing page. We’ve worked with Mozilla design Übermensch Sean Martell and with creative agency Engine Company 1 to create the page that will start the whole Join Mozilla experience. Click on the image below to see what it will look like.
The guiding principles for the page were this: the sign-up/contribution form had to be on the same page; the sign-up text had to be short and engaging; there had to be as few outbound links as possible and; the design had to be “knock-your-socks-off” cool, while accommodating the limitations of sign-up form provided by our payment processor.
The page that is currently being built has a few tweaks that aren’t represented in the mockup shown here. The “edit this link” button will be removed from the Mozilla.org footer, as the sign-up page is a secure-hosted form, so it can’t be edited like other pages on Mozilla.org. Also, the opt-in check boxes have been changed to the following:
-I want to receive the Join Mozilla newsletter
We also plan on testing several iterations of the subheadline to see which one resonates best with users.
I’ll be sharing ideas and designs for other elements of the program over the next few weeks.