As promised, we have put together another action template for Mozilla Service Week. The Digital Marketing Template was created to help Service Week volunteers get not-for-profit organizations set up with a preliminary social media marketing framework.
With each passing year, social media is proving to be a powerful communications and marketing tool. With its ability to directly connect with community, donors and the general public, social media has a lot of potential for people working in the not-for-profit sector. With traditional marketing budgets in the millions of dollars and increasing challenges of getting PR coverage, social media can be an effective tool for savvy users.
Many social media tools can be integrated into existing marketing and communications plans. As part of Mozilla Service Week, you can help not-for-profits use the tools of social media to share content with their audience and, at the same time, engage in dialogue with them like never before.
This template lays out the basic principles of social media as well as starting points for using the more popular social networks and platforms. We’ve also included a link to an excellent social media tutorial that Mary Colvig of Mozilla Marketing has put together for her Service Week activities, which explores some of how Mozilla uses social media as a part of its marketing strategy.
As always, feedback is always welcome and if you’ve developed an action template of your own, let us know and we can add it to the collection. Look for the next Service Week action template next week.