Mozilla Service Week Digital Marketing Template

26 08 2009

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As promised, we have put together another action template for Mozilla Service Week. The Digital Marketing Template was created to help Service Week volunteers get not-for-profit organizations set up with a preliminary social media marketing framework.

With each passing year, social media is proving to be a powerful communications and marketing tool. With its ability to directly connect with community, donors and the general public, social media has a lot of potential for people working in the not-for-profit sector. With traditional marketing budgets in the millions of dollars and increasing challenges of getting PR coverage, social media can be an effective tool for savvy users.

Many social media tools can be integrated into existing marketing and communications plans. As part of Mozilla Service Week, you can help not-for-profits use the tools of social media to share content with their audience and, at the same time, engage in dialogue with them like never before.

This template lays out the basic principles of social media as well as starting points for using the more popular social networks and platforms. We’ve also included a link to an excellent social media tutorial that Mary Colvig of Mozilla Marketing has put together for her Service Week activities, which explores some of how Mozilla uses social media as a part of its marketing strategy.

As always, feedback is always welcome and if you’ve developed an action template of your own, let us know and we can add it to the collection. Look for the next Service Week action template next week.

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9 responses

27 08 2009
homewage.net

[...] Mozilla Service Week Digital Marketing Template « Chelsea Novak [...]

27 08 2009
Making Service Easy! :: The Mozilla Blog

[...] set up with a preliminary social media marketing framework (see Chelsea Novak’s blog for more details).  Social Media tools can greatly help an NPO connect with its community, donors and the general [...]

27 08 2009
Putting those hours spent on Facebook to good! « Chicks Who Click

[...] As you may know, we’re in the process of rolling out action templates for Mozilla Service Week for those that would like to create their own opportunities or need a little more flexibility   They’re sets of actions and resources that you can use to help non-profits, organizations and individuals improve their experience online and allow them to better leverage the Web.  This week’s template focuses on Social Media (Digital Marketing Template) and guides volunteers through setting up organizations with a preliminary social media marketing framework (see Chelsea Novak’s blog for more details). [...]

28 08 2009
Making Service Easy! | Easy Firefox

[...] set up with a preliminary social media marketing framework (see Chelsea Novak’s blog for more details).  Social Media tools can greatly help an NPO connect with its community, donors and the general [...]

28 08 2009
Rify

Thanks 4 article

17 02 2010
Live Premiership

Very nice, and if it’s for non-profit, even better…

24 05 2010
Chiropractic Grand Junction

Ive been helping one of my community NPO get a bit more recognition through some social media marketing. They are a bit behind, but just the little ive done has given some help. Any help is good help.

17 06 2010
back pain products

This Mozilla tool is a great help to social media networks and platforms. I tried it before and the experience was great but am looking for more options. Do you have an idea if they have Mozilla Service Week this 2010? Thanks! :)

18 06 2010
Chelsea Novak

Hey there,
There isn’t a service week planned for 2010, but there are a lot of service week like projects going on in Drumbeat.

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